At Keller Williams, we know that the people you choose to do business with make all the difference. That’s why we’ve established our M.V.V.B.P. (Mission, Vision, Values, Beliefs, and Perspective)—a foundation that shapes our culture, defines our standards, and influences how we collaborate and conduct business every day.  


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KW Culture

Together, we achieve more. Join a team that not only values your vision but empowers you to bring it to life in an environment where limitless potential and endless possibilities are more than just words—they're our way of doing business.

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Keller Williams Red Day

RED Day is Keller Williams’ annual day of service, where our entire team pauses business to “Give Where They Live.” Each year on the second Thursday of May, we celebrate RED Day as a part of our legacy worth leaving. With 180,000 associates participating, community service is at the core of our culture. From building homes and providing food to organizing disaster relief and fundraising, we’re dedicated to making a meaningful impact. Through these efforts, we give back to the communities that have given so much to us.
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KW Cares

KW Cares is a 501(c)(3) nonprofit dedicated to supporting Keller Williams associates and their families during sudden hardships. By providing swift financial aid, we help them navigate unexpected challenges they can’t face alone. With over $60 million in assistance given, KW Cares reflects our commitment to a culture of giving, caring, and sharing.
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KW Next Gen

KW Next Gen is designed for college students, young professionals, aspiring entrepreneurs, and future leaders who want to grow personally, professionally, and financially. Established by Gary Keller, Founder and Executive Chairman of Keller Williams Realty, this 501(c)(3) nonprofit empowers individuals to reach their full potential and create a fulfilling life using the proven Quantum Leap methodology.

Keller Williams isn’t just a company—it’s a community of agents built on the principle that people come first. We believe our agents are the heart of our business, and their success drives ours. That’s why we provide proven models and systems, allowing you to focus on what truly matters: growing your business.

While some companies put their brand before their people, we take a different approach. Your clients choose you, not us, which is why we empower our agents to make key decisions that shape the company’s future. At Keller Williams, you’re not just part of a company—you’re a stakeholder in its success.

Our culture is rooted in a commitment to a greater purpose in business. We prioritize the financial, physical, and emotional well-being of our associates by providing financial planning, world-class training, cutting-edge technology, and opportunities for social connection and giving back.

As Stanford University highlights, "Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision-making." That’s why top agents and office leadership collaborate on key decisions, from financial planning and recruiting to marketing, training, and community initiatives.

At Keller Williams, we’re more than just a workplace—we’re a family, dedicated to supporting you at every step of your journey.